Crisis PR & reputation management, AucklandRapid.
High-stakes moments don’t wait for office hours.
When a crisis breaks, a critical announcement lands, or reputation is suddenly on the line, our Auckland team responds instantly with calm, discreet and decisive action.
Crisis & reputation management
When a crisis hits, the cost of delay or miscommunication is immediate. Decisive, discreet response that contains the situation, minimises harm, restores control and protects your reputation.
Strategy and stakeholders
We act as an extension of your leadership team: one spokesperson, one position, and the board, regulators, staff and investors told the right thing in the right order.
Corporate communications
Every announcement, regulatory issue or strategic shift carries risk. Your message lands clearly, consistently and credibly across New Zealand’s media, through relationships built over 20 years.
Silence becomes the story.
The most dangerous moment in any crisis is the 48 hours before you decide how to respond. We make sure you lead the narrative instead of following it, with a spokesperson who is prepared for the room.
“Fast, sharp and strategic.”
Arna Suttie, Chief Executive, King in the Ring / Arsenal X
COVID-19 Vaccine Corporation. Launched into one of the most politicised environments New Zealand has seen, amid misinformation and intense scrutiny. We held a calm, science-first line and secured positive coverage across every major outlet and prime-time television. Read the record
Protect what you’ve built.
A boutique agency in Auckland CBD with more than 20 years of hands-on experience and established relationships across New Zealand media. Discreet, responsive, highly strategic.